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Summary

Developed around one of Foster's brand pillars - Uncomplicated Masculinity - this campaign is designed to give men more free time to hang out, watch sport and drink beer - by negotiating their way around the women in their lives. Onya built the website which contains a series of applications designed to uncomplicate men's lives and give them the space and time to have fun. It's a campaign that actually has practical applications to improve the target market's life in a tongue-in-cheek way.

Technical data

  • ASP.NET 3.5, SQL Server 2008 
  • HTML 4.0, CSS 2.0 
  • CMS - Onya 2.0 
  • JQuery 
  • Events 
  • SMS generator 
  • Membership 
  • Hosting – Onya Hosting

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